You’ve written an ebook for a business audience. While you’ve made some sales, you feel you’d be making more, if only you could get some reviews.
Here’s the solution: give some copies away to people who would benefit from the book.
Sites like Goodreads can manage this process for you. However, book review sites for readers work best for “consumer” ebooks, rather than for books with a business audience.
For example, let’s say you’ve written an ebook about sales training. Why not give a copy of the ebook to people you’ve already trained? These people know you. They’re enthusiastic about your methods, and have used those methods. A book review from someone who’s tested your information is much more valuable than a review from someone who’s just read the book.
Why not offer free copies to people you know, and ask them for a brief review?
Amazon makes it easy to share your ebooks with others. The benefit of sending a gift by Amazon, is that your ebook will show up in your recipient’s Kindle account. Reading on the Kindle, or in a Kindle app, is a lot easier than reading a PDF.
Here’s how to offer your book for free on the Kindle.
This article, 3 E-Book Marketing Tips Sure to Bring Success, offers some marketing tips, and suggests:
“Amazon’s ‘Give a Gift Feature’ allows you to send someone a free copy of your Kindle book via e-mail. Offering e-books free for a limited time or a limited audience is an effective approach to e-book marketing.”
Yes, there’s an alternative to the Gift Feature: Amazon KDP Select.
What about Amazon KDP Select?
Amazon’s Select program will allow you to offer your book for free at times you choose. (But you must sell your ebook on Amazon exclusively.)
While this is effective for consumer ebooks like novels, it’s less effective for business books. Business people aren’t likely to be browsing Amazon looking for free ebooks on topics which interest them. Moreover, since they don’t know you, they’re less likely to review your book.
It’s best to approach people directly, and then gift them your ebook.
Not everyone to whom you offer your ebook will be willing to accept it, because they don’t have time to read. If you give away 50 copies you may only get 10 reviews. However, those reviews are likely to be solid.
Several of my clients have tried this gifting process, and have had great results. They made a personal approach, either on the phone or via email, and it’s effective.
Try it — you’ll get your reviews.