Marketing your book starts BEFORE you write it, believe it or not. In our ebook mastery coaching workshop, our focus is on promotion, before you start writing. Why? Look at the image on the right. Hundreds of thousands of books are published each year.
When you send your book proposal to an agent or acquisitions editor, they glance over your overview, then flip directly to your marketing plan for the book. No plan? No contract.
Yes, I know this sounds tough, but it’s reality. Remember, your book is one of many, many thousands of books being published each and every year.
Cheer up! :-) Enough doom and gloom.
Let’s focus on three simple book marketing tricks you can use today.
1. Get a book idea and make a marketing plan
A couple of decades ago, I took my first marketing course. Marketing 101 teaches you that you look for a market, then concern yourself with a product.
Book ideas are everywhere. You can come up with a dozen ideas in five minutes, I’m sure.
As soon as you get an idea, check to see whether there’s a market. Or preferably, develop ideas to suit a hot market.
What if you’ve already written a book, and you need to market it NOW?
Your task is harder. It’s never to late to find a market, however. WHO would buy your book? Why? Answer those two questions, right now. You can’t market, until you answer them.
2. Pitch an agent, even if you’ve written an ebook
On my “write a book” blog, I wrote this article, If You Hate the Thought of Pitching Your Book | Write a Book: Just Write A Book Blog:
“Should you send your pitch to one agent at a time?
I’m often asked whether you should send your pitch out to many agents simultaneously.
You can do whatever you feel is best. However, I suggest one agent at a time. Research the agent online first. Read her/ his blog. Study the agent’s client list.
Personalize your letter/ email message, to ensure that the agent knows that you’re not sending out a mass email. Write something like:
‘I enjoyed your blog post on _________ (whatever. Tell her why you enjoyed it.) _____ (Author name) is one of my favorite authors, I loved his ________ (whatever) book.’”
The literary agent business is changing, just as publishing is changing. Agents are looking for ideas.
Therefore, pitch your book to an agent, even if you have zero interest in a traditional book deal.
Here’s why: you need to focus on BOOKS rather than a single book. An agent will teach you that. Agents have their fingers on the pulse of publishing. The 10% or 15% you pay an agent is a powerful motivator.
Agents deal in ideas, so your pitch is a calling card. Talk about your ebook. The agent may be looking for someone like you for a deal she’s putting together.
3. Keywords are your secret weapon
Keywords, or “tags” as Amazon calls them, are the key to your book being found.
Spend time on your tags. It’s a simple, but very powerful trick. If they can’t find your book, they can’t buy it.