Current Tumblr stats
If you have a blog, you want traffic. The microblogging service, Tumblr, with its heavy social media integration, can help you to get that traffic. Currently, 92.5 blogs are hosted on the service: it’s an ecosystem in itself.
It’s interesting that Tumblr seems to have doubled the number of blogs it hosts in a little less than a year. Developed in 2007, the service is slightly younger than Twitter.
So, what is it? It’s a microblogging platform. It’s similar to Twitter in its social interactivity: you’ll see all the Tumblr blogs you follow in a stream of posts. It’s also similar to Twitter in that the platform encourages you to post snippets: short posts, images, videos, quotes and links.
Tip: Tumblr is a simple way to get into image marketing, if you’re not into it already.
I’ve been blogging since 2000, so I’ve tried just about every platform, and Tumblr is the easiest to use. Let’s look at how you can use it to get traffic to your primary blog or website.
How to Use Tumblr As a Traffic Generator
Start by clicking the Customize button at the top right of your new microblog. (You need to be logged in.) Add a title, and a description. You can link to your primary blog (the one to which you want to send traffic) in your description. Click the Pages/ Add a Page link, to add pages. You can use your pages to promote anything you choose.
Then add your Twitter, Facebook and other social media profiles to the Social Bar.
1. Post Short, Eye-Catching Content
Got interesting photos? Post them. Users react to, and will reblog, humorous material. Rather than posting a photo of your CEO behind his desk therefore, post a photo of your CEO throwing a frisbee for his dog.
Pull a good quote from an article on your primary blog, and post that. (The service has a bookmarklet which makes it easy to post material in seconds.)
Remember to add tags (keywords) to your content.
2. Repurpose Your Blog’s Content
The older your primary blog is, the more great content it contains. Most of it will never be seen by your audience. Pull snippets and quotes from these articles and post them to your new microblog to give it a new lease of life.
You can queue content, choosing the number of items you want to add in a day, and the hours at which you want that content to go live.
3. Get Social: Reblog Posts from Blogs You’re Following
This service is a world of its own: you need to become part of that world. Follow others, and their content will appear in your stream. Reblog others’ often.
You’ll see that “notes” appear on each piece of content you’ve published, if others have “liked” or reblogged the content.
Here’s the reason I love Tumblr: you can build up a following, and get traffic from that following, in less than five minutes a day. Set up your microblog, and you’ll have fun, as well as growing your traffic.
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