This question’s come up several times in my clients’ coaching sessions: write book, or write a blog?
If your primary aim is branding yourself, a blog’s better. Your blog will grow with you. Once you’ve written a book, it’s frozen in time, so if your aim is thought leadership, you’re better off blogging.
But are there too many blogs? This post, If You’re Serious About Ideas, Get Serious About Blogging – Dorie Clark – Harvard Business Review, says:
“Of course, it’s no secret that the number of blogs has shot up in recent years; at the end of 2011, there were 181 million, compared to only 36 million in 2006. It’s harder to get noticed as the noise level increases. But there’s reason to believe that serious (high-quality, idea-focused) competition in the blogging world is likely to wane in the future, further increasing your impact.”
You’re writing for a specific audience, so the total number of blogs doesn’t matter. You just have to find a way of getting your blog in front of your audience.
Look at it this way: when you write a blog, you’re writing your book as you publish. It’s simple to create a book once you’ve written your blog posts. And it’s fun, too.
Blogging gives you options. :-)