Tumblr Advertising: It’s All About Community

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Yes, I still love my Tumblr blog. Yesterday I wrote about why Tumblr is appealing to businesses (an engaged audience.)

Although it’s five years old, and has an audience of 165.5 million a month, according to this article, Tumblr’s next step: Become a real business | CES 2013 – CNET Blogs, Tumblr’s only just starting to pay attention to advertising, with a new strategy:

“That strategy is all about storytelling in a way that is holistic to the Tumblr community. Units are meant to be compelling and on par with high-quality television spots. On Tumblr, advertisers don’t have pages — they have blogs, just like regular users, which means brands must be creators and interesting contributors to the community in order to participate. For this reason, so-called self-service units are off-limits, said Gottfrid, who added that Tumblr is still undecided as to whether it wants to create a self-service component at all.”

Ad packages on Tumblr start at $25,000.

Even with my limited experience on the platform of just a few weeks, I can vouch for the fact that Tumblr fosters community. Tumblr recognizes that; it’s unique. Neither Twitter nor Facebook have the same kind of community feel. Google+ is trying for a similar cosy feeling with its Communities.

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Angela Booth

Owner at Angela Booth
Copywriter Angela Booth's clients tell her she performs "word magic." Whether she's writing advertising materials, Web content, or ghostwriting for her clients, she's committed to helping them to achieve results, fast. Author of one of the first books about online business, Making The Internet Work For Your Business, Angela's written many business books which have been published by major publishers. She's an enthusiastic self-publisher and writing teacher.