Tumblr’s Pretty (And There’s Nothing Wrong With That)

Tumblr Archives

I’ve been playing with my new Tumblr blog for a few weeks now. Here’s what I like about the Tumblr blogging tool:

* It’s pretty

* It’s easy to use

* It handles graphics like a dream

* The archives look great ( see the above image — why can’t WordPress’s archives look like this?)

I’m impressed with the archives. They’re readable. You can see exactly what each post contains. Run your mouse over a snippet, and you’ll see how many posts you created on that particular day.

As I said in a previous post, I think image marketing was the big news of 2012, and I think it will stay big in 2013.

The major blogging platform WordPress is becoming more image-friendly too, and apparently WordPress will be stripped down in future versions. The most recent version, 3.5:

If you’ve been around WordPress a while, the most dramatic new change you’ll notice is a completely re-imagined flow for uploading photos and creating galleries. Media has long been a friction point and we’ve listened hard and given a lot of thought into crafting this new system. 3.5 includes a new default theme, Twenty Twelve, which has a very clean mobile-first responsive design and works fantastic as a base for a CMS site.

So, images in WordPress are now easier to manage, and if you check out the Twenty Twelve theme, it’s a blank slate… WordPress is starting to feel a lot like Tumblr. It will be interesting to see what the 2013 versions of WordPress bring. My guess is that WordPress is aiming for a more minimalist environment. This is a good thing; WordPress sites will look good on all devices, and you’ll be able to update your site on a device too, if the backend is stripped down.

Tumblr for business?

I’ve been asked about Tumblr for business websites.

Tumblr offers some business-friendly options:

… such as monitoring and analyzing traffic to your Tumblr blog with Google Analytics. Also, you can apply a custom domain name to a Tumblr blog, meaning you can use Tumblr as the primary website or blog for your business. Using a custom domain name can improve the search visibility of your Tumblr blog.

If you want to use Tumblr as a business blog, why not? We’re all time-poor these days. When you use Tumblr, you’ll be able to blog, even if you think you have “no time” to blog.

I’m enjoying Tumblr hugely; it might be just the thing for your business.

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Copywriter Angela Booth's clients tell her she performs "word magic." Whether she's writing advertising materials, Web content, or ghostwriting for her clients, she's committed to helping them to achieve results, fast. Author of one of the first books about online business, Making The Internet Work For Your Business, Angela's written many business books which have been published by major publishers. She's an enthusiastic self-publisher and book coach.