Ebooks: Don’t Panic, More Ebooks Means More Readers


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If you’ve just gotten into ebooks, you may be wondering whether you’ve missed the window of opportunity.

Mark Coker’s published an article, Mark Coker: 21 Book Publishing Predictions for 2013: Indie Ebook Authors Take Charge, which is causing consternation on some writers’ discussion groups:

“Some industry participants – some authors included – fear this glut, because they think it’ll either increase competition or decrease discoverability. Yes and no. More high-quality titles than ever will be released, because the barriers to publication have been eliminated. Readers will discover the best books and propel them forward through word of mouth. More poor-quality books than ever will also be released, and these books will be summarily ignored by readers, reviewed poorly, and will fail to spark word of mouth. Yes, competition will increase, but so will author opportunity, because more readers than ever will be reading ebooks.”

Writers currently publishing ebooks, and those writers working on their first ebook, are panicking. Don’t. Believe in yourself.

Yes, books long out of print will appear as ebooks. More ebook originals will be published. That means millions of new ebooks.

However, the global market for ebooks is growing too.

Reality check: if you truly fear this brave new world, consider that the last thing the world needs is another book. If you don’t have a business or writing plan, and look on writing and publishing ebooks as some sort of “get rich quick” scheme, don’t waste your time. Writing any book is hard work. If you’re not wholeheartedly part of this business, find something else to do.

If you’re publishing ebooks, keep creating good books. That’s all that’s necessary. Put your heart into your books. Don’t fear “competition” — competition always means that there’s a market.

Way back in 2000, ebooks seemed to be the big new thing. It took the Amazon Kindle — and print book prices — to develop a real ebook market.

Another thing. People who read are a tiny portion of the population. I read somewhere that we make up just 1% of the population. My hope is that tablets will grow the number of readers. Ebooks are now so easy to download and read, that could happen.

Encourage reading. Read to your children. Kids who get the reading habit have a big advantage in life.

And don’t panic. I’m excited (thrilled) about the growth and development of ebooks. It’s a dream come true for me, and there’s room for everyone.

Want help writing your book? Contact me to discuss my book marketing and promotion services.


Author: Angela Booth

Copywriter Angela Booth's clients tell her she performs "word magic." Whether she's writing advertising materials, Web content, or ghostwriting for her clients, she's committed to helping them to achieve results, fast. Author of one of the first books about online business, Making The Internet Work For Your Business, Angela's written many business books which have been published by major publishers. She's an enthusiastic self-publisher and writing teacher.