Small Business Blogging: Get Value From Your Content-Creation Buck

Blogging for Dollars

Content creation is a hassle; I hear you. It’s a hassle for everyone, writers included. :-)

I’ve been running a series on my freelance writing blog on writing and selling PLR. Those ideas will help you if you’re looking for ideas for content for your small business blog.

Let’s say you’ve been cracking the whip, and someone in your organization, or someone you’ve hired, is busily creating content for your blog. Happy days, right?

NO… creating content is just the start. You need readers too. Some of those readers will eventually become customers. Readers who are already customers will consider their next purchase from you.

Let’s put that aside for the moment, and assume that not only are you creating worthwhile content, you’re also promoting that content.

How do you get more VALUE from that content?

Get more value from your content-creation buck

With some of my clients, I’ve found that once content goes onto their blog, it’s out of sight and out of mind. Everyone in the organization sighs with relief, and forgets about it. That’s a shame. It took time and money to create that content, so you need to get value from it.

Here are some ideas on how to do that.

Just because it’s there, it doesn’t mean it’s visible

Every blogger has the same problem: how to show off content which has fallen off the front page of the blog. Visitors arrive at your site every day, who would find value in that content, if only it were visible.

There are various ways to get attention to older content.


* WordPress plugins. If you’re using WordPress, there are many plugins which show related content, as well as content in various categories. There are even plugins which will tweet older content, so explore WordPress Plugins.

* Compilation posts. You can create compilation posts on any topic you covered on your blog, as well as updates — “posts you may have missed”, or “this time last year”.

Use your blog’s content in newsletters and email updates

Few businesses send out regular mailings. Let your customers know when there’s new content on your blog. Every mailing you send out doesn’t need to be promotional. Provide links to your blog, as well as to your website.

The people on your mailing list don’t visit your blog every day — they may not even know you have a blog. This is a waste of your content.

My favorite garden center does a wonderful job of letting the customers on their mailing list know when there’s new content available. I love my garden, and get excited whenever I receive a mailing from them. Of course, after I get a mailing I schedule a visit to the garden center on the weekend. I’m sure that their regular mailings mean that I shop with them ten times a year, rather than once or twice.

Your content is valuable — make the most of it.

Author: Angela Booth

Copywriter Angela Booth's clients tell her she performs "word magic." Whether she's writing advertising materials, Web content, or ghostwriting for her clients, she's committed to helping them to achieve results, fast. Author of one of the first books about online business, Making The Internet Work For Your Business, Angela's written many business books which have been published by major publishers. She's an enthusiastic self-publisher and writing teacher.