Goodbye Click Frenzy, Hello Amazon

Cat

Oops. It was bound to end in tears. When I heard about Click Frenzy, I thought, “yeah, right.” Deeply cynical? No, merely realistic.

What happened? As Retailers furious over Click Frenzy fail – ABC News (Australian Broadcasting Corporation) points out:

“Millions of people logged in but the 24-hour online sale site could not cope with the huge volume of buyer traffic and crashed.

Kate Morris, the founder of adorebeauty.com.au, was a retailer in the sale and is not happy.

‘From our perspective it’s been really disappointing,’ she said.

The one-day super sale was an attempt by Australia’s online retailers to fight back against overseas companies.”

I didn’t bother trying to log onto the site. Just like everyone else who works online, I knew the idea had Titanic-level disaster written all over it, so why bother?

Sooner or later the yelling and screaming and cat fights will die down, and people will start to pick through the rubble.

Here’s what’s so fascinating, and no one seems focused on it: the sale was a HUGE SUCCESS, on one very important level.

Did you catch that: “Millions of people logged in”?

So millions of Australians were there, money in hand. The fact that they couldn’t spend their money wasn’t lost on Amazon… I laughed out loud this morning when Amazon sent me an email message about Amazon Global.

Amazon Global

On this page, Amazon says:

The following items can be shipped to almost all destinations outside the U.S.:

books*
DVDs
music
VHS videos
Additionally, some products in the following categories:

automotive, baby, clothing, consumer electronics, health and personal care, home and garden, industrial and scientific, jewelry, pet supplies, shoes, software, sporting goods, tools, toys, video games, and watches
can be shipped to the following countries:

Australia, Austria, Bahrain, Belgium, Brazil, Bulgaria, Canada, Chile, China, Colombia, Costa Rica, Cyprus, Czech Republic, Denmark, Egypt, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Jordan, Kuwait, Latvia, Liechtenstein, Lithuania, Luxembourg, Malaysia, Malta, Mexico, Monaco, Netherlands, New Zealand, Norway, Oman, Panama, Peru, Philippines, Portugal, Poland, Qatar, Romania, Saudi Arabia, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, United Arab Emirates, United Kingdom, Uruguay, Venezuela

Australia“, right? Amazon will even allow you to pay the import duties up front, so you get your goodies asap.

Australians are smart. I’m sure that “Millions of people logged in” hasn’t been lost on any number of savvy Australian business people.

Click Frenzy will return. It will work. Eventually.

(Sigh…) Until then, hello Amazon…

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Copywriter Angela Booth's clients tell her she performs "word magic." Whether she's writing advertising materials, Web content, or ghostwriting for her clients, she's committed to helping them to achieve results, fast. Author of one of the first books about online business, Making The Internet Work For Your Business, Angela's written many business books which have been published by major publishers. She's an enthusiastic self-publisher and writing teacher.