Platform and Presence: 5 Tips to Being YOU Online

Build a Platform

I coach writers, and the coaching, combined with Web writing training, means that I work with writers every day.

In my coaching, I emphasize that no matter where a writer is in his career, it’s often one small thing which will make all the difference, and will take the writer’s career to a whole new level. It’s very hard to spot this “one small thing” on your own. We’re all blind, when it comes to seeing ourselves.

In this article, Web Content Ideas: Write Who You Are | Angela Booth’s Creativity Factory, I suggested that you write who you are:

“She’s creating a ‘name’ blog in order to build her profile online, so basically it doesn’t matter what she writes. She can indulge herself because the entire blog is a writing sample.”

If there’s one thing I’d inspire you to do, it’s simply that: be yourself. You can’t be anyone else, so why bother trying?

Whether you’re a writer or not, being yourself is the only way to build a platform and presence online.

Let’s look at five tips which will help you to do that.

1. Decide What You Want

Children have dreams. Adults learn to adapt to reality. However, your reality may be a lot more malleable than you think it is.

What do you want? What’s on your bucket list? If you haven’t thought about your dreams in years, think about them now.

Make a list of what you want. Carry the list around for a few days, and add to it.

2. Write a Bio of Yourself, for Yourself

Here’s another list I’d like you to make. Write your autobiography as a simple list. Write down when you were born, who your parents are, the names of your siblings. For each year you’ve been alive, write down where you were, and what you were doing.

Finally, complete this sentence: “The five most important things I’ve learned so far are: ______.”

3. Think About What You Know

Now that you know what you want, and have a clearer idea of who you are (be prepared for your self-image to change over the next couple of weeks), think about what you know.

What’s the defining moment of your life? What did this teach you?

4. Think About What You Want to Share With Others

The online world encourages sharing. However, you don’t need to share more than you’re comfortable sharing.

5. Write What Truly Interests You

Now you have a better idea of who you are, and what you want to share, write about it. Write what truly interests you.

Whatever you write, be yourself.

The only way you can build a platform and presence online is by being yourself. Once you accept that, all your marketing efforts will be easier, and you’ll write more easily too.

There’s never before in history been a time when you could write, click “Publish” and instantly be read by millions of people all over the world. Nor has there ever been another person who has your unique knowledge and perspective. Be yourself. It’s all you can be, and it’s enough.

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Copywriter Angela Booth's clients tell her she performs "word magic." Whether she's writing advertising materials, Web content, or ghostwriting for her clients, she's committed to helping them to achieve results, fast. Author of one of the first books about online business, Making The Internet Work For Your Business, Angela's written many business books which have been published by major publishers. She's an enthusiastic self-publisher and writing teacher.