Everyone’s a writer these days. You need content for social media, for marketing, for presentations… My clients tell me it’s all too much.
I’m a writer, so they expect me to make writing easier for them. One of the strategies I teach is “make writing part of your life”. Basically, it involves collecting content ideas as you go through your day.
The key however, is USING those ideas once you’ve collected them.
If you don’t, you’re in the same position as this blogger, Content Archive: Resurrecting Those Unfinished Thoughts for Killer Content – Professional Content Creation:
“Instead of coming back and expounding on those great ideas, most of the time I sit down and try and drum up new ones, starting the cycle all over again. I end up with tons of unfinished, half written articles and sticky notes with titles and bullet points floating around my desk, email inbox and my computers’ hard drive.”
Collecting, outlining, and drafting
In my own workflow, I use Evernote to collect content ideas, and Marked to outline them. Once they’re outlined, I create draft posts in my blogs, draft emails, or I dump the outlines into Scrivener, if the ideas are for a book.
If you put your ideas to use immediately by outlining them, you’ve not only got a head start on a piece of content, but you’re never left wondering “what will I write?” You’ve got plenty of material lined up, which you can use.
Once you get into the swing of doing something with your ideas immediately, you’ll find that you’re much more relaxed, and productive.