Many of my conversations with writers start with the writer saying: “I want a blog”, or “I need a blog”. That’s because I’m always touting the advantages of blogs to writers.
Similarly, many of my chats with clients start with them asking something or other about blogging, usually because a competitor has a blog. And again, it’s because I tend to mention blogging a lot…
Here’s the thing. Blogging isn’t just about “a blog”, it’s instant publishing.
If you’re a writer, ask yourself whether instant publishing will help you to do whatever it is you want to do. And if you want a blog to help your business, ask yourself how instant publishing will help you to achieve your goals.
Will instant publishing help you to achieve your goals?
Often blogging will help you to achieve a goal, but it can have far-reaching implications for your business, as well as unintended consequences.
Blogging isn’t a magic bullet; writers often want to use blogging in this way. They want to use Twitter as a magic bullet too.
Once you start blogging, you’re a publisher. Create five posts, and let your blog languish, and you’ll look indecisive. Or worse.
We’re in the final weeks of 2012. Last year, Technorati said of the state of the blogosphere:
The Blogosphere is constantly changing and evolving. In 2011 we are seeing bloggers updating their blogs more frequently and spending more time blogging. The type of information influencing blogging has shifted from conversations with friends, which was the primary influence in 2010, to other blogs, which for 68% of bloggers are having more of an influence in 2011.
I’m eager to see what Technorati’s data will say of 2012. I’m sure it will say that not only are many individuals becoming publishers, but also many businesses are becoming publishers too.
Think about it. Do you want to become a publisher? Will that help you to achieve your goals?