Quora: Share Your Expertise, Build Your Brand

Do you hate wasting time on social media? if you do, there’s no point in me telling you that it will do good things for your business.

One of my clients felt this way. He has a small company, just ten employees. He couldn’t see social marketing working for him, so I suggested Quora. It’s a social media site/ Q and A community.

He’s a sharp thinker, so I thought he’d fit in there.

I was relieved when he liked it. He told me that on Quora, he didn’t feel that he was wasting his time.

As this article, Why Quora is a Better Free Internet Marketing Tool Than LinkedIn | Business 2 Community, points out about social media:

“Speed

This is important because speed is a critical factor when you need to get as much value out of your time online as possible.

If Quora makes it easy for you to answer ten questions well, in the time it takes to find and answer 3 similar questions on another platform, it is safe to say that you are getting over 3 times as much value out of your time (all other things being equal).”

If you haven’t tried Quora, do some exploring on the site. Be warned however, that it tends to be addictive. When I visit the site to research something or other, an hour later, I’m still browsing.

These days, there are so many social media sites that no one could be active on them all. If you like Twitter or Google+, stick with them. On the other hand, if you haven’t yet found your social media niche, Quora may suit you.

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