I’m a writer, so I love content marketing. That goes without saying However, content marketing is not for every business.
It may be totally wrong for your business. This is one of the most sensible posts on content marketing I’ve read for a long time, If You Cannot Do Content Marketing, Do Not Do It:
“There is no talk about how increasing an investment in a tactic you aren’t good at may impact you negatively if you are leaving behind things that have worked. There is no indication that the marketers were asked if they were integrating their social media/content marketing efforts into other areas of their marketing campaign.”
Content has a cost, beyond the cost of creating it. It’s not “free”. It costs someone’s time, time that perhaps would be better spent elsewhere.
There can be any number of reasons you create content. Each piece of content you create must also have a goal, and you need to review your goals and content regularly. The cost of creation, and upkeep, may make content marketing completely wrong for your business.