Thank you, Dyson!
If you’re an Australian retailer, pay attention. Read this article, Why no one shops from Aussie stores online:
“I don’t mean to be harsh to Australian retailers. I get that you’re struggling and I’m actually on your side. When possible, I try to shop local. I even have your loyalty cards crammed into all corners of my purse.
But it’s time for some tough love and to let you know that 1998 called and it wants its website back.”
A couple of weeks ago, I had a wonderful experience shopping online, with Dyson. I’m still shocked. The site’s shopping cart worked, and the product arrived either 24 or 48 hours later — either way, it arrived FAST. Thank you, Dyson. I truly appreciate the convenience.
That’s not a normal experience shopping with an Australian online store, sadly. As Kasey Edwards says in the above article, a buyer’s experience with an Australian online store is usually an experience in frustration.
That’s why Australians prefer to do their online shopping in US or UK stores. Not only is it easy, it’s fun, and fast. Just yesterday a friend showed me a pair of Chanel sunglasses she bought from a UK online retailer. She’d rather shop in Australia, because the product would arrive sooner.
Another holiday shopping season is starting.
Holiday shopping: where?
Australians who prefer to shop online, will shop via Amazon and other overseas stores. News flash: they’d rather shop local.
I had to grin at Kasey’s comment: “1998 called and it wants its website back”.
Shoppers understand that you’ll need to spend money to create a great online shopping experience. If you do it however, they’ll shop with you.
More to the point, they have money to spend. Where they spend it is up to you.
If you’ve been hoping that the whole online thing is just a fad, get over that notion. Yes, Australians will still go shopping when it’s 35 degrees Celsius, but more and more, they’ll skip the trauma of driving around in the heat looking for a parking spot, and will do their holiday shopping online.
They want to spend money with you, but…