I know content marketing works. I should. I’ve used it as my sole form of promotion since 2000.. but. When it comes to clients, content marketing is HARD to explain. Advertising gets results. It’s fast.
I do my best explaining content marketing, of course.
Not as well as Neil Patel does on this blog post, Why Content Marketing is the New SEO:
“If you decided that you want to buy 2,512,596 visitors, it would cost you $125,629.80 if you paid 5 cents a visitor. If you bought 41,142 links from a service like Sponsored Reviews at a rate of $20 a link, you would have spent $822,840. And that wouldn’t even give you high quality links. We naturally got from sites like Huffington Post and Forbes.
If you want to buy 41,359 tweets, it would cost you $82,718 assuming you paid 2 dollars a tweet. It would also cost you an additional $41,718 if you paid 2 dollars a like.”
Are your eyes popping yet?
I hope they are. BUT… clients tend to be hard-wired for advertising. It works, but once you stop paying for your advertising, the benefits stop. Newspaper ads, magazines, TV — all great, but they all stop.
Content marketing is the gift that keeps on giving.
Keep creating content, and you’ll reap the benefits. The better the content, the greater the benefits.
A tip: content marketing is not “free”. It takes time and energy, as well as great ideas, and execution. Therefore, you’ll still need to spend money. The benefits however, are much more long-lasting than advertising.
I get it. I really do. Advertising is fast, and you want leads, and sales, yesterday. Advertising will always have a place, but in 2013, do your business a favor, and budget for content marketing.
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