I’ve been working on a couple of client websites, creating mobile content strategies.
While most of my clients are well aware that they need to optimize for mobile devices, few are taking it to the next level: deliberately monetizing their mobile traffic.
If you’re just getting started with a mobile website, this article, Mobile – Nine Tips for Building a Solid Mobile Website : MarketingProfs Article will help. It suggests that you:
When you create a good mobile website, your mobile traffic is sure to surge. Have a plan ready for monetizing your mobile traffic.
If you rely on advertising revenue, note that your desktop banner ads will be too big for your mobile website. Sign up for a mobile ad network like IntoMobile or Google AdSense for Content to display ads according to the mobile visitor’s choice.”
PLAN for monetization, as you plan your mobile site.
If you’ve already commissioned a designer, put that on hold, until you do some thinking about your customers.
For example, if you’re running an online store, could you create some “mobile only” special offerings? These would be very easy to promote on social media. Make it easy for your customers to buy, too. You never know, you could end up with a new revenue stream.
On the other hand, if your website strategy involves bookings, consider how you can make that easy for your mobile visitors.
Tip: don’t get too heavily invested in a strategy until you do some testing. You can’t know until you know, and only hard data will show you that the best way to monetize your mobile website.