You’ve written a book, or an ebook. Or perhaps you’ve written several. Either way, you want to sell them. You’ve got lots of options, and in this article, we’ll look at some of them.
Many people are making big money from ebooks. Some are making a few hundred dollars a month, others like Mike Geary make millions. Either way, you need to promote your ebooks. If you’re clever (see my ebook sales formula), you’ll do both at the same time.
Before we get started, a little hint. There’s no magic bullet when it comes to sales. I know some people advise hammering your social media connections with sales messages. Please don’t do this. The people who tell you that it works as a solo strategy are lying. You need an integrated marketing program.
Here are five easy ways to sell your ebooks.
1. Create a Website Page and a Mailing List
Basic, and boring, right? Yes, it is. However, it’s also the foundation of your ebook writing and selling success. It’s VERY difficult to get attention in the online world. Once a reader is interested in your ebooks, you need a way to communicate with them again; your list helps you to do that.
I’ve used aweber (affiliate link) to create my mailing lists for many years. I heartily recommend them.
2. Create a Blog: Use It to Feed Traffic
Next, create a blog, and feed the traffic from that blog to your website, using links.
You can blog about anything you like, however make sure it’s relevant to your ebooks, in some way.
For example, if you’ve written an ebook about dating and romance, blog about those topics.
If you’re writing fiction, then stick to blogging about your genre (mystery, romance, thrillers, whatever.) You can throw in the occasional off-topic post, but don’t make a habit of it, unless you’re JK Rowling.
3. Goodreads’ Author Program
Use this program. It’s excellent. Authors do very well with it; you can too.
4. Social Media: Broadcast, and Interact
Now we get to social media. The key word is “social.” Use social media to feed traffic to your blog and website. Don’t try to sell on social media, you’ll only annoy people.
Create pages for your ebooks on Facebook, and on Google+.
5. Press Releases: Get Attention
You can’t get more old-fashioned than press releases. However, these days, you’re writing online press releases, and you’re writing them for your readers, rather than for the media.
Of course, if the media pick up on your press releases, that’s great. It’s not essential however.
There you have it — five easy ways to sell your ebooks. Use them all. They work.
If you’d like personal coaching in your ebooks business, please get in touch. I’ve been writing and selling ebooks for more than a decade.