My “web content” page on Google+.
Whether you love or hate social media — or ignore it completely — it’s not going anywhere. I said yesterday, that to keep your sanity, you need to create a social media marketing plan.
When I’m working with clients, and we decide to create a social media campaign, the first decision is WHICH? Facebook, Twitter, LinkedIn — or Google+?
That depends on the client. Facebook has a huge number of users, and if your customers are there, you need to be there, too. Twitter is much more ephemeral than Facebook. On Twitter, you can’t build a solid presence; no pages. Twitter is a rushing flood of information, and is perfect if you want to alert customers to a sale, or offer a coupon.
More and more, I’m recommending Google+ as a venue to my clients.
Here’s one reason, Google Plus: The Most Under-Appreciated Must-Use Social Media Tool | Inc.com:
“Facebook is the past; Google+ is the present and future.
When I asked, ‘Do you value Google+ above other social media platforms like Facebook, Twitter, or LinkedIn and–if so–why?’ I got many responses like this one, from food industry social media strategist Michele Martin: ‘Facebook is my past; Google+ is my present and future.’ Comparing social networks, respondents view Facebook as mingling with people you knew in high school, whereas Google+ is where you find people who have similar interests today.”
* It’s Google. No one knows whether there are real SEO benefits. It doesn’t matter. SEO is changing fast, becoming much more personalized. Google is the master at knowing where and who your customers are, so you may as well take advantage of that;
* You can create as many pages as you like. I’ve been on Twitter for years, but it’s ephemeral. Twitter is at its best as a complement to another social media network;
* Circles allow you to build your own networks;
* Hangouts: perfect for collaboration, or for customer service.
Should you use Google+? No — not unless you have a good reason — create a social media marketing campaign FIRST. Then, if Google+ makes sense for you, use it.
Of course, you can use Google+ as a personal network builder, rather than for your business, too.