You’re investing time and energy into social media. You’re feeling proud of yourself. However, you’re also uncertain. Where’s the ROI?
I’m with Forbes: “the next time you’re asked for social media ROI, you should simply ROFL.”
If you’re thinking of forgetting the whole social media thing, not so fast. What are your competitors doing? Whether they’re heavily invested or not, make your own decision. If your competition’s responding to customers on social media, so should you. If they’re creating Facebook pages for new products, so should you. If they’re not using social media — they don’t see an immediate ROI either — maybe they’re short-sighted, and you can do better.
Either way, social media is going nowhere. The players may change (look how fast MySpace tanked), but social media will be with us for some time to come. Time to get with it, and create a social media marketing plan.
To do that, you need some tools.
Many are free, and when you’re starting out, free is fine. This article, 6 Free Tools That Will Improve Your Social Media Marketing | Business 2 Community, gives you a list:
“When it comes to cost, one of the great things about social media is that you can get most of the tools you want for free. Yes, you can buy some great integrated social media management tools, and they are great. But many of the best tools are free.”
Check out the six tools in the article, they’re useful.
Here are some more; these social media tools will help you to plan your social media campaign:
* Buffer — allows you to schedule posts to Twitter and Facebook simply and easily;
* HootSuite — social media toolbox;
* Helper for Google+ (Chrome extension) — share your posts on Twitter.
If your customers are using social media, so should you. Create a plan, with objectives, and then track the results. The ROI may well be better than you imagine.