“Content marketing” is all the rage. There are many reasons businesses are using content, the primary one being the amazing ROI. Once you stop paying for advertising, the advertising stops. Content however, goes on forever.
Wondering about the WHY of content marketing? Basically, content marketing can create demand. That’s not its entire function, but it’s sufficient reason for you to be using it, if you aren’t already doing so.
Here’s a wonderful presentation to get you up to speed on content marketing’s relationship to demand generation.
More on content marketing…
* 5 content marketing strategies
Start by creating your personas, and then plan your content.
* A brilliant example of content marketing
You can promote ANYTHING using content marketing.
Unsure about how content marketing could work for you? Contact me, and I’ll develop a free proposal for you, to show you how content marketing can boost your business.