These days, Internet marketing is all about content, all the time. As I said in the article, about content marketing strategies, paid advertising’s big problem is that once you stop paying, the advertising stops. Not so with content marketing; it’s long-lasting, and gives you much more value for your marketing dollars.
That’s not to say content marketing is easy, or free. It takes time and effort, and money. For example, I’m working with a client who’s just starting out in his coaching business. Content marketing is ideal for him; he’s using his content to become established as an authority. His goal is to write a book, so content is also a market research tool for him. He’ll soon see what his prospects need, depending on how they respond to each blog post.
Since marketing’s becoming all about the content, all the time, how do you keep up with it?
You need a content dashboard, to stay organized, and tools for content research.
Content dashboard: get organized
Your content dashboard tells you where you’ve been, as well as where you’re going. It also gives you quick links you need so that you can get an overview whenever you want it.
I’ve created my content dashboard in Mac Journal. I used to have a folder for everything I needed, that became confusing. I finally created a new journal in Mac Journal, and I keep everything related to creating content in the journal.
If you’re on Windows, I used The Journal for several years, before I came back to Macs. From what I remember of the application, it does pretty much what Mac Journal does.
In addition to a dashboard, you need tools for research.
I enjoyed this article, 12 Content Research Tools You Should Be Using, on content research — it gives you a great list of tools, including:
This Q&A site is considered more high-end compared to Yahoo Answers. Quora is a continually improving and refining its collection of questions and answers. The questions and answers on Quora are reviewed, edited, flagged (useful or not) and organized by users. Like Yahoo Answers, the questions are categorized for easy browsing.”
Remember that people are your best research tool. I like HARO; it’s useful for finding sources for content.
Amazon is also great. If you find a book that’s relevant to content you’re writing, interview the author — find authors via they’re blogs. Even people who write books are realizing that nothing beats a blog for free publicity.