Cisco’s Newsroom on Pinterest
Few businesses use press releases as well as they could; I’m not sure why. Your press releases are NEWS, aren’t they? You need to promote your news, and your news should be prominent on your site.
Apple does this brilliantly. Visit Apple’s home page, and Apple’s latest news is on the home page, where it belongs. Today, Apple released the iPhone 5, and here’s the home page.
Apple’s latest news, on the home page
As I mentioned in this post about blog traffic, on many sites it’s impossible to reach the main site from the blog. The same thing happens with press releases. They’re shunted off into a folder somewhere, and you need to stumble across them through blind luck, or accident.
Here’s an excellent way to promote your press releases, 3 Ways to Grow Press Release Pick-Ups Using Pinterest | Social Media Today:
“You can keep it fairly traditional, like Cisco, and post media coverage, press releases and blog articles – or use it as a forum to actually pitch story ideas and provide media resources.”
The image at the top of this article is from Cisco’s Newsroom on Pinterest. If you scroll down the page, you’ll see some infographics, which get attention.
Make the most of your news releases
I’ve always preferred the term “news release” over “press release”, even more so these days, when “press” releases are directed at customers, rather than at the media.
Creating a newsroom on Pinterest is one way to make the most of your releases. Here are some additional ways:
* Offer your news release in PDF form, for easy downloading;
* Offer a short report, or additional information. If you’re promoting a new product, add a report on the research you’ve done, your testing procedures, or anything else which seems relevant. Once you’ve got someone’s attention, and they’re reading your release, make the most of their interest;
* Add images. Images catch the eye. They can set a mood, too. We’re all subtly influenced by images; there’s a reason that “sex sells”;
* Links, links, links! News releases suffer the same fate as blog posts, they’re cut off from a company’s primary site, as if they exist in a different universe. Always publish your news releases on your own site, as well as on PR sites, and link to pages on your primary site. Play up your news, as Apple does.
Your news is important, no matter how large or small your company happens to be. Be proud of your news, and make the most of your news releases.
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