Are you finding it a challenge to get noticed on the Web?
This article offers some useful advice, When Social Media Marketing Doesn’t Work for You – NYTimes.com:
“Know your keywords: No search-engine optimization campaign will work if you don’t have the right keywords. You need to know how your target customers search for services online. Free tools like Wordtrakker and Google Keyword Tool can help.”
If you’re in the same boat, and feel that your efforts on social media just aren’t paying off, here are a couple of tips.
1. Social media is social: how can you HELP?
People love to talk and chat. Mr Lacher is missing out on the benefits of using social media because he’s not playing to his strengths. Rather than focusing on what he wants from social media, he could be focusing on how he can help, via social media.
The article says that Mr Lacher: “specializes in insurance claims investigations, but he also investigates fraud, theft, property damage, or elder abuse. And if you think your spouse has been cheating, he can look into that, too.”
If he kept helping in mind, think of the website and blog content he could create, from his own experience. He could write articles such as:
* 5 Ways to Ensure That Your Insurance Claim Is Paid Fast;
* How Secure Is Your Property?;
* Elder Abuse: How to Spot the Signs;
* 5 Ways to Spot a Cheating Spouse;
By giving useful advice, and sharing stories (without mentioning names and details of cours), Mr Lacher would show that he’s experienced, knowledgeable, and can help. If he keeps posting advice, sooner or later he will be turning away clients, or taking on sub-contractors.
2. Use keywords to get found
In conjunction with posting useful content, keep keywords in mind. Choose appropriate keywords, and use them in your content.
Keyword research is easy to do, and free if you use Google’s own AdWords tool.
Google and the other search engines scour the Web, indexing everything they find. Within a short period of time, you’ll start getting traffic, because you’re posting useful information which people can USE.
Private investigators have lots of advice to share. By sharing that advice, they grow their business.
Chances are, you’re not a PI. Your business isn’t as glamorous. However, every business is in the information business these days. Focus on how you can help, and you’ll get traffic. Eventually, you’ll get customers from that traffic.