When Google+ launched over a year ago, my interest level was zero. Learn yet another social network, I thought? Surely you jest.
It’s not merely the learning of course, that’s fine. It’s the TIME required get involved in all these areas.
My view on that’s changed however: Google+ Increasing Rankings? Time to Get Busy convinced me that while I may not like it, I’d better get busy with Google+.
And of course, there’s the identity aspect: the “rel=author” attribute. Getting credit for their writing is important for all writers, and implementing that attribute across the Web means using Google+.
That’s where Google+ may be more important to your business than both Twitter and Facebook combined. Google+ helps you to prove that YOU are really you. I mean “you” in the broader sense: you as as business, your staff identified as representing your business, your products identified with YOU…
As this post, How Google+ Has Morphed Over The Past Year & What We Can Expect in 2013, points out:
“Over the past twelve months, Google+ has become the social glue across all of Google’s products. Search is still king with Google, but it’s now more social thanks to Google+. Likewise for YouTube, Blogger, Gmail and a raft of other Google products. Google+ is even an identity service for some of those products – for example, YouTube users can now opt to use their Google+ profile instead of their YouTube username.”
With search engine rankings becoming more of a challenge week by week, Google+ can and should help you to become more visible, for everything that’s related to you and your business. That’s the theory, anyway.
ReadWriteWeb says: “If I was to project what Google+ will be like in July 2013, I’d guess it will be even less about being a standalone social network and even more about supporting YouTube, Google search et al. “
My mental shorthand, for the benefits of Google+:
* Search engine boost (aggregate everything).
It all boils down to getting found, and recognized. That means for me, and maybe for you, Google+ is worth time and effort.