Everything takes time: you can’t harvest before you plant the seeds…
Everyone’s the same; we all want instant results from working with our websites. It won’t happen. Years ago, I someone gave me great advice which applies in just about any situation in life.
I wrote about it here:
“It takes three months. Everything takes three months.”
The Three Month Rule applies when working with your website.
As this article, 9 Lessons from 1,000 SEO Questions | SEOmoz, reports when talking about SEO:
“It’s good to know the basics (and there are some best practices), but you have to learn to roll with the punches. Even something as ‘simple’ as de-indexing a few dozen pages rarely goes as planned, and can take weeks or months. Measure, evaluate, and adapt. If one tag or tactic isn’t working, consider your options.”
It pays to be patient. When I create Web content for clients, I encourage them to take a long view, by creating Web content campaigns, with targets, tracking and measurements.
When you create new webpages, and traffic flows to them, assess whether it’s the traffic you want, and whether you’re achieving conversions. What search queries are people using to get to those pages?
New website? The Three Month Rule applies
If your new website just went live, estimate that it will take three months to start getting the results you want.
You need need the three months to get your paid search campaigns working, and to start seeing results from “organic” search.
Regarding getting results from organic search, that’s no longer as easy and straightforward as it used to be.
As Aaron Wall says:
The web is becoming more & more like the physical world (and is merging with it). For a long time search & online was largely a meritocracy, where the best person could easily win even if they came from the most humble beginnings.
These days, it takes a lot to get attention on the Web. Expect that it will take at least three months to get some results.
Established site: The Three Month Rule applies
Whenever you change something on your website, or start working intensively with it, expect it to take three months to see results. Set targets, work towards those targets, and don’t start chopping and changing because you’re not getting instant results.
Instant only applies to coffee. Bad coffee, at that. Everything good takes time.
The Three Month Rule applies to almost everything. Keep it in mind.