Post Panda and Penguin, the SEO landscape looks bleak. Or does it?
It’s more rosy than you can imagine.
You’ll be busier than you could ever imagine.
If you’ve left marketing to a few (please don’t scoff) creatives, it’s time to pick up the reins.
It’s scary. It’s marketing, but not old-school marketing.
Here’s the best description I’ve read of what SEO looks like now, from SEOMOZ. Read it all, and make notes.
The new SEO is new-school marketing. That’s all, really. And it’s enough.
What do you get out of the “new” SEO?
You get this, a win for you, and for your customers:
“… the consumer is the biggest winner here. Naturally businesses benefit immensely as well, but the more we optimize with people in mind the more likely their needs will be fulfilled and consequently, the more likely we are to get those people to convert. Including people throughout the process and making the core goal to encourage them to do something ultimately makes the web a better place because everything we create will have a distinct purpose for the user and never solely for search engines. This is not to say we are circumventing the technical tenets of SEO as they are the price of admission.”
No more magical SEO bullets, silver or otherwise. Just marketing, with social media and everything else built in. Everything works together now, and as the article points out, the basics of SEO are just “the price of admission.”
So, what are you waiting for? Let’s all get busy…