Web content is an asset. Once you’ve got it, you can use it to get traffic, and customers. Therefore, when you think about your content — your text, images and videos — consider how you might leverage that content.
One of the easiest ways to leverage your content is to compile some of it into ebooks. The benefit? You show up where your customers are.
If you’ve got content in the form of articles, you’re all set to do that, because “where the customers are” lately is on Amazon.
Here’s a great idea on how to do it from: 4 Steps to Publish an E-Book: Tap into Your Existing Articles:
Go through your existing articles and find three, four or five articles with a common theme. You’ll probably find that a few topics naturally pertain to your area of expertise.
If you have three to five articles, you’re in great shape. The articles may be used “as is” or you may need to finesse the intro’s and outro’s to flow seamlessly. If you have more than five articles, you can publish them; however, you should think about choosing the top five that best fit your theme.
Kindle mania: remember, it’s entertainment
I bought Amazon’s first Kindle, and hated it. I’m a fast reader. The dinky little buttons just made my thumbs more sore — I have RSI already, and don’t need reading to make it worse.
Then along came the iPad, and the Kindle app for the iPad, and I’ve been hooked on Amazon’s Kindle ever since. God bless Amazon, they make a LOT of money out of me, but since I love reading, I don’t begrudge a penny. I digress…
I read for fun. Your customers read for fun too, on their Kindles or via apps. So, you can compile your content into ebooks, but do remember that ebooks are entertainment, first.
Make your ebook content fun — think “For Dummies” style. Informative, yet light and easy. No one’s under any obligation to read your content, and if it’s not fun, they won’t read.
Please don’t over-promote in your ebooks.
By all means add “Brought to you by” to the front matter, with your company name and URL. You can even add a snippet at the end, telling your readers whatever you want them to know about your company.
Keep your promotional ebooks fun, and go where your customers are. You’ll get known, and good things will flow from that.
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