Web content creation is becoming more and more important to businesses. If you’re chosen as the creator, what do you do when your mind’s a blank? Here are some ideas.
Great Web content is the body and soul of your website. Whatever your business happens to be, customers find you and judge you by your content. So you know you need it, but what if your mind’s a blank?
Relax. You don’t need to start from scratch. You’ve got the seeds of great content already: the seeds are right within your business.
You know your business. All you need to do is share your knowledge.
Let’s look at five ways you can get ideas.
1. Expand on What You’ve Already Written
If your website already has content, browsing through what you already have is the easiest way to get fresh ideas. Nothing stays the same, especially on the Web. Check through your website, blog, press releases, and marketing materials.
If you haven’t created a content inventory, now’s a good time to start. Record the content you already have in a spreadsheet. As you do this, think about what’s changed since the content was created. Can you expand on it? Correct it?
Before you know it, you’ll have many fresh ideas. Make a note of them.
2. Check Your Emails — What Did You Say?
You spend time on email every day. You answer questions, either in brief, or at length.
Look through your Sent folder. Make a list of responses you’ve made. You’re sure to find lots of ideas for content.
3. Check Your Emails — What Were You Asked?
While you’re going through your messages, look at the questions you’re asked. Perhaps you’ll find ideas for content. If someone else is responsible for customer service, ask to browse through the database of customer questions. (If questions aren’t being recorded, now would be a good time to start.)
Yes, some questions will be unique. However, many of the questions you’re asked are asked over and over again. Use the questions as seeds for content.
Remember too, that “content” may be images, audio, video, or slideshows. Sometimes content begs for video, rather than text alone. Look for ideas for content in formats other than text.
4. Read More: Read the Latest News and Books in Your Industry
You’re the expert in your business. You need to keep up with the thought leaders not only in your business, but also in business news in general.
Read the news, as well as books in your industry. Make notes as you read. Your notes will provide you with many content ideas.
No time to read? Business books often come out in audio as soon as they’re published. You can listen while you drive to work, or exercise.
5. Pick a Brain: You Don’t Need to Struggle Alone
You’re not alone. Ask your colleagues for content ideas. You never know, perhaps you’ll find someone to share your content creation duties.
Ideas for content are everywhere. Start creating ideas from what you already have. Each idea will spark another one. Before you know it, you’ll be able to say, in all honesty: “I love creating content — I have more ideas than I’ll ever need.”