Email Search: Crafting Messages to Be Found

How often do you search your cache of email messages, looking for a message you KNOW is there, but which seems to have vanished into the aether?

It happens to me several times a week. I have a workaround of course, and I’m sure you have your own. I file copywriting client messages with their projects. This creates its own challenges; months later, I wonder exactly what title I gave to a project.

This article, Searchable or Die: The New Rules for Email | Wired Opinion |, talks about the hassle of finding emails, and has some good advice, viz:

“SEO your subject line. Write a succinct half sentence that covers all the core elements. Bonus points for colons (ex: Pitch: NSA story on Utah data center).”

That’s fine, but what about messages you receive from others? It should be easy to tag messages you receive with client and project numbers, and other relevant tags, but it’s not.

I use Gmail as my email client of choice, but even Gmail won’t let you tag the messages you receive.

What’s your solution? If you have one, please share.

Author: Angela Booth

Copywriter Angela Booth's clients tell her she performs "word magic." Whether she's writing advertising materials, Web content, or ghostwriting for her clients, she's committed to helping them to achieve results, fast. Author of one of the first books about online business, Making The Internet Work For Your Business, Angela's written many business books which have been published by major publishers. She's an enthusiastic self-publisher and writing teacher.