Marketing Your Kindle Ebook: Dinky Marketing Plan

You’re a Kindle author.

You hate marketing. That’s fine. Listen: most people hate marketing their own stuff. I’ve no idea why that is, and I’m developing a range of services for Kindle self-publishers, because that’s the #1 challenge for my students.

In the meantime, realize that every little thing you do helps.

BUT… (you knew there was a catch, didn’t you… :-))

You need to be consistent. Please don’t make a couple of Twitter tweets and sit back waiting for sales. Create a little Twitter marketing plan for yourself instead.

Your dinky little Twitter marketing plan might look like this:

  • FIRST, make sure your blog’s URL is in your Twitter profile (you must have a blog, it’s your cheap and easy marketing hub);
  • Follow other Kindle authors on Twitter;
  • Join the conversation;
  • Tweet about your book’s characters if you’re writing fiction (what inspired you to create a six-fingered leprechaun as a main character?) Or, if you’re writing nonfiction, tweet some tips with the theme “what I learned writing about…”.

Spend ten minutes a day following your dinky marketing plan, and you’re done. You can stand anything for ten minutes, even if you hate it. Be careful however, TIME YOURSELF. Remember, as a Kindle author, your primary aim is to write more books. Marketing can get out of hand. You’ll find yourself tweeting about your diet and the movie you watched last night for three hours, you’ll have no time to write your current opus.

Clever: Kindle Books for a Back (or Less)

Here’s a clever marketing option that sounds like fun: Kindle Books for a Back (or Less).

From the site:

If your book is my post in this new blog, your book will be promoted for free to approximately 1,000 people on the day the post is published. The 1,000 per day is primarily comprised of the Kindle subscriptions, with an ever-growing population of blog page web views and email subscriptions.

Sending the blog’s owner an email message with the details of your Kindle book will take you ten minutes.

Will your book be featured?

Who knows?

That’s not important. Remember, we said consistent. Do something to market your Kindle ebook every day… everything helps. Put it on your to do list.

Create your own dinky marketing plan (it needn’t involve Twitter) today. Then follow it.

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Copywriter Angela Booth's clients tell her she performs "word magic." Whether she's writing advertising materials, Web content, or ghostwriting for her clients, she's committed to helping them to achieve results, fast. Author of one of the first books about online business, Making The Internet Work For Your Business, Angela's written many business books which have been published by major publishers. She's an enthusiastic self-publisher and book coach.