Content, content… you need MORE Web content to feed to your voracious website and blog.
Luckily, most companies don’t need to look far to find wonderful content; it’s under your nose, so to speak.
As this post suggests, you have lots of content you’re overlooking:
Who is curating those awesome letters, comments, testimonials, quotes, and chats from your own customers? Be proactive about collecting and asking for information from your audience about your product or service, and you’ll soon have a wealth of relevant, real-world, SEO-rich content.
Customer interactions? Wonderful, you’ve got content
Your best content comes from your customers.
By submitting your questions and comments to this site, you relinquish all rights, and agree that we may use the material at our discretion, for marketing and other purposes.
Have your legal people craft suitable legalese. However, even with a “thank you it now belongs to us” policy stated, don’t use real names and identify people without their permission.
Most companies have no idea of the wealth in their archives. Real questions and comments from real people can be built into excellent case studies. You’ll need to go hunting for this material, it will scattered all over your network, and others’ networks too, if you’re outsourcing customer support.