If you own an online business — especially if you own an info products business — you think about names. You choose names for products, services, and campaigns; it’s so common that you do it without thinking.
Lack of foresight leads to disaster.
It’s well worth reading this article, Simple 5-10 Minute Task That Could Save You Hours – Learn From My Mistake! – Productive & Organized, to discover what a hassle it is when you infringe on someone else’s intellectual property:
“Why We Had To Change -> Trademark Infringement
You see, part of our program name was trademarked. Not the entire name, just part of it. The trademark owner contacted our office and suggested that we remove the site, directory listings and any other public reference we had to their trademark because we were infringing on their rights.”
Be suspicious when you’re inspired with the “perfect” name
Unknowingly (even if you’ve done searches) you can infringe on others’ marks and IP. If it happens to you, don’t feel bad. It’s easily done.
And yes, it’s happened to me. Around a decade ago I created a program, and did a couple of searches which turned up nothing… A couple of days after the launch I received an irate email message. Someone else was using the name, and had been using it for a couple of years.
Of course I was happy to take my medicine and rename my program. I couldn’t do anything else.
So these days, whenever I think of the “perfect” name for something, I’m immediately suspicious. I search immediately for anything that’s similar. I figure that if the name’s that perfect, someone else is probably using it already.
It’s horribly easy to make this particular mistake. Don’t make it. Steer clear of trademarks, and any which is close to anything that someone else is using.