Want to create and sell an information product? It’s a great way to make money online. Others are doing it, and you can do it too.
1. Decide on Your Area of Expertise
Everyone’s an expert on something. Make the most of your life experience. Someone once said that if you’ve survived your childhood, you have enough material to write about for the rest of your life.
If you imagine that you have NO area of expertise, decide what you want to learn. Learn it, and share the fruits of your knowledge.
Several years ago I made the switch from Windows computers to Macs. At the time, I couldn’t find even one information product for switchers. It was hugely frustrating — and it was an opportunity, too.
Unfortunately I was busy creating other material at that time, but I knew that if I had a need for switcher information, so did others. I could easily have created a guide in a week or two which would still be selling today.
You can develop information products from many of your current enthusiasms. A friend, who’s a keen amateur photographer, is developing a photographer’s guide to enhancing images taken with smartphone cameras.
2. Create a Blog to Build Your Readership Platform
Once you’ve decided on an area of expertise, create a blog to build your readership platform.
Write one or two posts a week, and promote your blog to your online friends. Let your blog’s readers know that you’re creating an info product, and ask them to post comments, with questions, on your blog.
Your readers can help you to create something which they’re eager to buy.
3. Fill a Need: Give Your Buyers What They Want
Visit forums related to your area. What concerns do forum members have? The same questions come up over and over again in any forum related to special interests.
Answer those questions in your product: you’ll be filling a need, and you’ll have buyers.
4. Create Your Product Quickly: Give Updates Free
Here’s the big danger in information product creation: procrastination. You’ll hesitate and dither for any number of reasons. Self-doubt is usually behind it.
The solution is to create your product as quickly as you can. Your product doesn’t need to be perfect before you sell it; you just need to give your buyers value for money.
Since it’s easy to update an info product, you can post updates if you see that your buyers need more information on a topic. Give buyers updates for free, and make it clear on your sales page that you appreciate feedback, both good and not so good.
Get started creating your first information product today. You’ll find that it’s fun, and very exciting too.
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Want to make $500 a day from your home office? You can when you write and sell ebooks. Angela Booth’s Info Product Maestro package reveals her secrets for creating and selling HOT ebooks.
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