You need to stand out online. You customer needs to get to know you, and trust you — within seconds of arriving on your site.
When I’m writing Web content, my first step is research — I want to know who you are, so I can tell your customers who you are.
Cloning others online doesn’t work.
In this article, Marketing Power: Grow Your Website With Great Web Content | Angela Booth’s Creativity Factory, I suggested that you focus on your positioning statement :
“Write your positioning statement before you start researching keywords. Your keywords should be developed from your positioning statement — brainstorm keywords, and ask everyone in your company to do the same. You know your business better than anyone else, so you know the mindset of your audience and the words they’re likely to type into a search engine to find you.”
So, who are you?
Write a clear statement of who you are, and who your customers are. Once you know that, attracting traffic and sales becomes much easier.
Copywriter: Web Content That Sells
If you’re looking for a Web copywriter, you need someone who understands the Web.
* Knows you have just seconds to grab a visitor’s attention;
* Knows that search engine optimization (SEO) is part of the secret of online sales success (if you can’t get them to your site, you might as well not exist);
* Knows that you need to show site visitors why they should do business with you;
* Understands your business. (I make understanding your business and customers a priority, before I write a single word.)
Contact me, Angela Booth, for Web content that sells.
Consultations and quotes are free.