Want to drive traffic to your website, simply and easily and essentially for free? Consider how amazing it would be to make an impact on your customers in a way which would inspire trust… You could get direct feedback from them, find new customers, and make sales, just by communicating what you do in your business, day by day. A blog is a marketing tool which helps you to do that, and more.
Although blogs have been around for over a decade, they hit the mainstream in 2004, when “blog” became the Merriam-Webster Dictionary’s word of the year. Unfortunately, although many businesses are using blogging as a marketing strategy, most business owners are still uncomfortable with the idea of an “online journal”.
I encourage you never to think of your company’s blog as an online journal. Instead, think of it an online marketing machine. You’re marketing your business and products via instant publishing, to millions of people all over the world.
In short: blogging equals traffic to your website, and sales — if you do it correctly.
Here are a couple of tips which will help you to get up to speed.
1. Integrate Your Blog Directly Into Your Website
Your first step should be to decide on a publishing platform (WordPress is popular and is suitable as a Content Management System for many businesses.)
Once your blog’s up and running, use it to publish company news, and to answer reader questions.
As you continue to publish entries, each page is a new gateway to your site, on which your customers can find you. Ensure that you link to your primary site’s pages and products from your blog pages.
2. Share Your Company’s News
The instant publishing function of your company’s blog means that it’s ideal for sharing insights, news, tips and hints, and much more. You can share material like customer stories, and staff news.
Remember that each page is yet another gateway to your site, and will build your website’s traffic.
Blog marketing is a simple but powerful way to build traffic to your site, and help you accomplish your business’s goals. If you haven’t already created your blog, I encourage you to do it today.
Want to drive more traffic to your site? Let’s discuss ways in which you can use blog marketing for your business.