Your online marketing success depends on attracting targeted visitors to your site, and then convincing those visitors to take action. If you’re not getting the sales conversions you want, let’s look at three web copywriting secrets which will help.
1. Know Your Audience
Your first step in creating effective web copy is understanding your audience.
Who are your buyers? You want only potential buyers to visit your site, so you need to know as much as you can about them.
Think about your current customers. What makes them your customers, as opposed to those of your competitors?
Make a list of the attributes of your customers.
This is vital, because the web has billions of pages, and it’s only by knowing your audience, and what they’re looking for, that you can make your sales pages relevant to them.
Once you’ve made a list of buyers’ attributes, you may find that they fall naturally into several groups. For example, your product may appeal to a young audience, just starting college. Your product many also appeal to young professionals.
This gives you two groups of buyers, so you need different sales pages for each group, and different offers.
2. Make a Great Offer
Unfortunately, no matter how effective your sales pitch, and how much it appeals to your audience, you need to match your pitch with a great offer. Your pitch gets them to your page, and gets them interested, but only a great offer will convince a site visitor to reach for his credit card.
Avoid a “one size fits all” offer. Segment your audience, and then create offers to appeal to different segments of your audience.
3. Pre-Sell to Warm up Your Audience
Most of your buyers won’t buy the first time they hear about your product. Most will be at an early stage in the buying cycle, where they’re aware of your product, but aren’t aware that they need it. Or, if they are aware, they may not be ready to buy.
This means that you need to pre-sell to warm up your audience.
There are many ways to pre-sell. Blogging and other forms of social media are popular. Consider integrating social media into your web copywriting strategies.
Are you making all the sales you need? Get persuasive copy written by a top copywriter. I (Angela Booth) have been online for a couple of decades, and I’ve been writing copy for longer than that. Persuasion isn’t optional: it’s the difference between a business goldmine and survival. Get persuasive Web copywriting that works.
Angela Booth, top copywriter, author and writing teacher.
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