A couple of years ago I wrote an article called “Copywriting – Sizzling Sales Pages coin Money for You” for new web copywriters. Reading the article today, it occurred to me that it’d be useful for anyone who’s writing web sales pages for their business. So here’s the (considerably revised) article.
These four tips will help you to write sales pages which sell.
1. Use suspense to keep prospects reading down the page
Your primary aim is to keep your page’s visitors reading, and you can use various devices for this. Here’s a simple strategy: get them curious in your first paragraph, and make the payoff halfway down the page.
However, before you pay off on the first question you’ve planted, plant another one. Curiosity is powerful. A novelist uses this strategy right throughout a book. Since sales pages are much shorter than novels, you won’t have to work as hard to keep them reading. :-)
2. Remember to put yourself in the shoes of the customer
When you write sales copy, put yourself in the shoes of the customer. Ask yourself questions – who, what, why, when, where and how?, and answer those questions before you start writing.
Research online, as well as offline. Are there competing products? (There usually are.) What makes your product different and better?
3. Test your headline – create at least two headlines, for split testing
It’s often said that the headline is the most important part of a sales page. While this is true – without an attention-grabbing headline you won’t get a chance to make your offer – the offer is just as important as the headline.
Your offer MUST be compelling. The purchase should be a no-brainer.
Create two versions of your sales page with two different headlines to split test the sales page. Of course when you change the headline, you’ll need to edit the sales page slightly to conform to the new headline.
4. Keywords are vital for free traffic
Keywords are vital when writing sales pages.
If you omit keywords, you’ll miss out on free traffic over the coming days and weeks. So choose two or three keywords, and include them on the sales page.
Need help writing sales pages? You can brief me.
Web Copywriting: Boost Your Profits With Web Sales Pages Which Sell
If you’re selling products online, your sales pages
can make or break you.
Get the profits you want and need — you can turn your business into a sales powerhouse, with professionally written copy.
Great copy means your site’s visitors stay longer
Your site’s visitors decide within seconds whether they should do business with you: great copy grabs their attention, and leads them to the sales process.
Angela Booth is a top Web copywriter. She’s been selling products online for years. Brief Angela to discuss your under-performing Web sales pages — or new projects — and get ready for increased profits.
Angela Booth, top copywriter, author and writing teacher.
Info Product Maestro: Make $500 a Day with Your Information Products
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