If you’re using Pay Per Click (PPC) advertising, you may be the victim of PPC fraud and not even know it.

You’re making sales, but those sales you’re paying big dollars for would have occurred anyway. You’re giving money to fraudsters.

Unfortunately, Google doesn’t seem to be aware of what’s happening, and it’s hard to see how they could become aware, because the fraud is so sly. The victims are following Google’s advice, which leads them directly into the fraudster’s trap.

Google Click Fraud Inflates Conversion Rates and Tricks Advertisers into Overpaying reports:

“Google’s advice reflects an overly optimistic view of click fraud. Google assumes click fraudsters will send random, untargeted traffic. But click-frauders can monitoring user activities to identify the user’s likely future purchases, just as Trafficsolar does in this example. Such a fraudster can fake the right PPC clicks to get credit for traffic that appears to be legitimate and valuable — even though in fact the traffic is just as worthless as other click fraud.”

Read the entire article. It’s a cunning fraud, which operates via spyware which is loaded onto people’s computers, and victimizes advertisers.

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