Using PPC: new insidious form of click fraud
If you’re using Pay Per Click (PPC) advertising, you may be the victim of PPC fraud and not even know it.
You’re making sales, but those sales you’re paying big dollars for would have occurred anyway. You’re giving money to fraudsters.
Unfortunately, Google doesn’t seem to be aware of what’s happening, and it’s hard to see [...]


Angela Booth, top copywriter, author and writing teacher.
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