Google and Microsoft have both signed deals with Twitter to index Twitter’s content.
Content-Search Deals Make Twitter Profitable – BusinessWeek reports:
“In exchange for making short blogs, known as tweets, searchable on Google, Twitter will receive about $15 million, the two people say, adding that the Microsoft partnership is worth about $10 million. ‘The deals were huge,’ says one. ‘With two scoops of the pen, a lot of revenue came in.’”
If you’ve been wondering whether you should add Twitter to your marketing mix, the answer is a big YES. Your customers will be able to find your tweets in the search results in both Google and Bing, which will increase your traffic flow.
Angela Booth, top copywriter, author and writing teacher.
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