Hate all things Web 2.0?
You might want to rethink that. Many businesses are finding benefits.
McKinsey: businesses reaping benefits from Web 2.0 – Ars Technica reports:
“‘We found that successful companies not only tightly integrate Web 2.0 technologies with the work flows of their employees but also create a ‘networked company,’ linking themselves with customers and suppliers through the use of Web 2.0 tools.’ The more effort companies put into Web 2.0, the more they report getting out of it.
Unsurprisingly, the most often-reported business benefits of Web 2.0 are a greater ability to share ideas, improved (and faster) access to knowledge experts, and reduced costs of communication, travel, and operations. Businesses also report a decreased time to market and improved employee satisfaction.”
Technorati Tags: Web 2.0, social networking, business
Angela Booth, top copywriter, author and writing teacher.
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