September Angela Booth’s Creativity Factory Archives


Marketing Power: Grow Your Website With Great Web Content

Do you have a website? Perhaps you’re disappointed with the results; you expected your site to do more for your business. If you’re site is small: brochure size, you can’t expect much from it. To get more traffic and more sales, you need more content.
However, creating it can be a hassle. You’re busy, and so [...]

Think that all that Web 2.0 and social networking stuff is just a waste of time?

Hate all things Web 2.0?
You might want to rethink that. Many businesses are finding benefits.
McKinsey: businesses reaping benefits from Web 2.0 – Ars Technica reports:
“‘We found that successful companies not only tightly integrate Web 2.0 technologies with the work flows of their employees but also create a ‘networked company,’ linking themselves with customers [...]

Search advertising without keywords?

If you check your web site’s search query logs, you know that many searches are completely unique. These are long phrases, which you’d need psychic ability to predict. However, they do give you a clue to the mindset of part of your site’s audience, and can be useful when you’re researching keywords for your advertising.
Here’s [...]

Professional Copywriting Services: Choose the Right Copywriter

Looking for professional copywriting services? Choosing the right copywriter for your particular product or service can be a real challenge. Let’s look at some ways in which you can ensure that you’re pleased with the copy you’re paying for.
1. Make the Brief As Detailed As Possible
The “brief” is your description of the project. Aim to [...]