It’s easy to dismiss sites like Facebook as a waste of time, however that would be a mistake.
Facebook is improving, with some of the latest innovations making the site a tool for serious marketers. For example, you should be using the Pages feature in your Facebook account.
When you use Pages, remember search engine optimization strategy, but don’t go overboard.
10 Key SEO Strategies Every Facebook Page Owner Should Know reports:
“Choosing the right name for your Facebook Page is vital. Despite the temptation to stuff your Page title with high value generic keywords – like ‘Mike’s Travel Agency: Las Vegas, Hawaii, Cancun – Hotels, Flights, & More’ – this approach will actually harm your Page’s viral growth rate inside Facebook more than it will help through better SEO. For example, if your page’s title appears too spammy, fans will be less likely to share it with their friends on their profile and more likely to hide your updates from their News Feed.”
Read the entire article, it’s excellent.
Technorati Tags: Facebook, marketing, SEO
Angela Booth, top copywriter, author and writing teacher.
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