Wherever there’s money to be made, people will try to scam the system.
TechCrunch has just published an excellent article about click fraud on Facebook. It’s scary the lengths to which scammers will go.
Facebook Click Fraud 101 reports:
“So the bad guys just create thousands of fake Facebook accounts with a wide variety of demographic information. This sounds like a lot of work, but it’s highly automated. One advertiser told me how he paid $200 to an Indian operation for 2,000 Facebook accounts. Another said the going rate was just $10 per 100 accounts if you supply the unique email accounts. Once the accounts are created, they use software to fill out the varied demographic information, and that software also manages all these accounts.”
It’s enough to put you off PPC on Facebook, and Facebook is aware of this, of course.
Technorati Tags: PPC, Facebook, scams, click fraud
Angela Booth, top copywriter, author and writing teacher.
Info Product Maestro: Make $500 a Day with Your Information Products
You must log in to post a comment.