Is great Web content enough for SEO? In an ideal world, just as virtue is its own reward, great content should be enough to get you both links and traffic, and conversions.

Unfortunately these days however, it’s not.

A few years ago when I started a new blog, I’d add content, and just like magic, traffic would appear. Then everyone got the “content!” blog, and suddenly great content went unread. In any competitive niche, content is growing like mushrooms after rain, there’s a lot of it around, which means you need to make an extra effort.

Nowadays, in addition to creating good content, you need to promote that content. Creation and promotion work together, and you should create a holistic process in which you write/ create what people want, and then promote it to that audience.

This article, Five Steps To Leveraging Great Content For Better Rankings gives you a good five step process to follow:

“When trying to improve organic SEO, creating great content is just as important as doing a great job of distributing it. These tactics, however, should not be pursued in a vacuum. Instead, you should approach SEO using a holistic strategy. Here is a sample five-step plan that you can customize to fit your company’s objectives.”

In a nutshell: find out what your audience wants, and then create content which gives it to them.

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