Still wondering whether you should dip your marketing toes into the Twitter stream?

You won’t know whether it works for your products and services until you try it.

Here’s an interesting story. What’s Ghetto? Pushing Digital Album Sales On Twitter (Video) reports:

“On a panel at the 140 Characters Conference yesterday, Xavier Jernigan (@xjernigan, the director of digital marketing at Universal Motown Republic, described how Twitter help put one of his new artists, Asher Roth (@asherroth), on the map.”

Here are three benefits of social media marketing:

* It’s cheap (you just need to pay someone to tweet, or you can do it yourself)

* It lets you leverage other forms of marketing you’re doing

* It may just kick start word of mouth

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