SEO: thumbs down on PR sculpting?

Are you obsessive about your content? It turns out that rather than using PageRank sculpting, you may be better off creating more good content.

SEO Newsletter – FEATURE: Matt Cutts on Nofollow and the Siloing Solution reports:

“According to Matt Cutts, PR sculpting may not be worth it. SEOs now have to contend with at least two reasons why PageRank sculpting is a largely inefficient use of resources. First, most pages on the Web have a low level of PageRank and a high number of outbound links. In this scenario, when the nofollow attribute is used on a handful of links, only a small amount of additional PageRank is allocated. The potential PageRank gain is worth arguably less than the effort required to implement PageRank sculpting. Second, pages lose PR when the nofollow attribute is used. Together these two facts support Matt’s statement that PageRank sculpting may not be the best use of time.”

So, develop a usable site, and add good content. It’s common sense, and it’s what Google’s been saying all along… and it’s easier too, than obsessing about where PR flows and how.

Technorati Tags: SEO, PageRank, Web content

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Tagged as: PageRank, SEO, web content