Over the past few months, Twitter has become mainstream. It’s featured in news stories, and celebrities have their staff tweet for them.
But has it the potential to be a source of traffic greater than Google as this article reports?
Fred Wilson: The Value Of Twitter Is In “The Power Of Passed Links†reports:
“Wilson predicts that at current growth rates, Twitter ‘will surpass Google [as a source of traffic] for many websites in the next year.’ And that just as nearly every site on the Web has become addicted to Google juice, they will increasingly try to find ways to get more links from Twitter. Because Twitter equals traffic. (We’ve noticed a similar trend at TechCrunch, where Twitter is now our second largest outside source of traffic after Google). “
I’ve noticed that my sites are getting nice traffic from Twitter too, so you may want to include it in your promotional efforts.
One thing may prevent Twitter from domination however, and that’s reliability. When you visit Google, it’s there. Twitter on the other hand, often isn’t. Currently the site is down for maintenance, and if you didn’t know that maintenance was scheduled, the lack of any warning (not even the fail-whale page) is frustrating.
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Technorati Tags: Twitter, social media, marketing, traffic, Google
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