Are you getting started in Web marketing? It can be highly profitable, even in the current economic climate, as many marketers are discovering. However, it’s different from other promotional strategies. Let’s look at three copywriting secrets you must know for success.
Web copywriting can not only increase traffic to your site, it will also increase conversions. Of course, your conversions are vital: traffic for the sake if it is useless.
By “conversions” we mean that when a site visitor reaches one of your site’s pages, he takes the action you want him to take, rather than clicking away immediately.
Here are your vital Web copywriting secrets.
1. Match Your Keywords to Your Positioning Statement
Take out your business’s positioning statement. If you don’t have one, create one right away. Your positioning statement includes: a statement of what your business is, who your target market is, (optionally) who your competitors are, and finally, what makes you different from your competition.
Now, brainstorm keywords. Brainstorming is important, before you use any keyword tools, because keyword tools only contain historical data. For any site, at least 50 per cent of traffic derives from unique searches.
Use this target market, and keyword information in your site’s content.
2. Copywriting Sells, but You Must Test
Testing is vital online, because you can waste a great deal of money on Pay Per Click and other advertising if you don’t. When you’re setting up a new site, or are adding content to an existing site, or are launching a new product or service, do some Pay Per Click advertising first, so you can discover the keywords which convert for you.
Then, once you’ve written your copy, test it and tweak it using Pay Per Click (PPC) to enhance your conversions.
3. Use Copywriting to Build Relationships
Finally, use Web copywriting to build relationships. You spend a lot of time and energy getting visitors to your site, so build the relationship with strategies like email marketing, and social media marketing.
Remember to write copy which is friendly, chatty and informal: the Web is a conversational medium.
Are you making all the sales you need? Get persuasive copy written by a top copywriter. I (Angela Booth) have been online for a couple of decades, and I’ve been writing copy for longer than that. Persuasion isn’t optional: it’s the difference between a business goldmine and survival. Get persuasive Web copywriting that works.
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Angela Booth, top copywriter, author and writing teacher.
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